M.O.W. 2025 from September 21 to 25 

M.O.W. – Look Ahead!

From September 21 to 25, 2025 the Messezentrum Bad Salzuflen will open all doors, the halls 1 to 23.2 will be completely occupied. The countdown has started for a M.O.W. which as the most important European order event for high-volume furniture business will send a strong message this year in particular: “The Trade Fair is here!” This claim is both a benchmark and a motivation.

The M.OW. assumes a central role under challenging market conditions: it brings together exactly what this sector needs. With its clear profile covering all furnishing fields and sales channels the fair 2025 presents itself as a reliable compass for trade and industry – not only stationary but also digitally, for conventional full service as well as for Young Living, self-service, online – or for specialization concepts.

Volume Meets Diversity 

Product range and demands continue to grow: the M.O.W. consistently extends its range – in particular, regarding conventional living, with new brands, private label solutions and concepts for all settings. At the same time the Young Living and self-service segment remain solid foundations on which new ranges and price-performance-ideas find their stage.

In 2025 special attention is given to the product ranges sleeping, upholstery, solid wood, and dining – with many innovations, further developments and unique selling points that purposefully focus on image building and differentiation in trade. Specialties – be it product-related, functional, creative or conceptional – are part of the M.O.W. DNA, thus making it indispensable for many participants.
In the middle of the market: M.O.W. as benchmark and driving force.

This sector is focussing on the second half of 2025 and 2026 – now it is important to be prepared. The M.O.W. offers the best platform for a new start: new product ranges, new ideas, fresh aspects regarding presentation and sale, practical tools and above all: space for meetings, discussions and exchange.

The M.O.W. organizers Bernd Schäfermeier and Maximilian Richter offer encouragement: „Let us do this together – as the trade fair is here!“ The M.O.W. is the indispensable heart of the furniture autumn – reliable, relevant and forward looking.

M.O.W. at a Glance: 

Date from September 21 to 25, 2025. 

Opening hours: from Sunday to Wednesday from 9 a.m. to 6 p.m., on Thursday from 9 a.m. to 4 p.m. 

Messezentrum Bad Salzuflen, 17 halls, 85,000 sqm of exhibition space.

Direction to the central car park: Heerserheider Str. 2, D-32107 Bad Salzuflen.
 
Admission, parking, WLAN, catering in the exhibition restaurants, and shuttle service between the halls are free of charge.

Further information: www.mow.de

Press contact: 

Kaja Möller, Fon +49 40/36905290, Fax +49 40/36905291, 
[email protected]. Or directly from Messe Ostwestfalen, 
Fon +49 5222/9250-31, Fax +49 5222/9250-35, www.mow.de.