M.O.W. 2026 from September 20 to 24

The Business Platform Of The Furniture Sector

The M.O.W. 2026 sends a clear message: Now! Together! Here! Bad Salzuflen will once again be the central meeting point of this sector from September 20 to 24 – clearly focussing on the things that count: business, exchange, inspriation, and information. With the high number of exhibiting nations it surpasses trade fair formats such as Milan, Poznan, Brussels, or Paris – thus convincingly reinforcing its leading position in the European trade fair market.

Personal Encounters As A Success Factor 

Especially in times of uncertainty and change the M.O.W. demonstrates its special strength: „Partnerships are built through direct dialogue. There is nothing to replace personal meetings – as they create confidence, accelerate decisions and form the basis for sustainable business success“, emphasizes the M.O.W. manager Bernd Schäfermeier.

Strong Foundation, Strong Expansion 

In addition to the long-standing established M.O.W. exhibitors numerous further market leaders, international leaders, newcomers, and specialists will be present in 2026. Together they form a portfolio that not only reflects but actively shapes the market. These exhibitors stand for quality, innovation and needs-based product ranges for the trade – as well as for service, sustainability, reliability, and above all sales effectiveness at the point of sale.

Market Diversity Reflecting This Industry

Besides renowned new exhibitors and returning companies from Germany, e.g. Scandinavia is further expanding its presence – with companies such as Farstrup, Hjellegjerde, Kebe, Lexpo, Dsignlink, and Thuka. Turkey is also more strongly represented with partners such as Konfor, Medisa, Roomart, and Bravo.

A focus is placed on international joint presentations. E.g. the furniture industry of Portugal as well as that of Bosnia and Herzegovina will be represented with their own stands. Manufacturers from Taiwan and Vietnam will be represented for the first time. In addition, Richbond from Morocco, one of North Africa’s leading manufacturers is participating in the M.O.W.
Other European exhibitors will be coming from Poland (DES, Comforteo, Moderno Meble), Slovakia (Linea-D), Spain (Fama, Gomarco), the Netherlands (H.E., Tower Living), Serbia (Tapos), Greece (Drop) as well as from Switzerland (Kamo), and Austria (Holzzone).

Growth Also In The Outdoor Segment

The „M.O.W. Olé“ range continues to gain importance. With additional exhibitors such as 4 Seasons and Sens-Line this segment focused on modern outdoor living is expanding and specifically attracting new visitor groups.

The Platform Where The Market Is Created

The M.O.W. is the place where offers, meetings and business converge. Anyone who wants to understand, evaluate and form the market meets here.

„Now! Together! Here!“, that is how the M.O.W. project manager Maximilian Richter is motivating all those who professionally market furniture to participate in this trade fair.

Save The Date: M.O.W. from September 20 to 24, 2026!

M.O.W. At A Glance:

- Europe’s Leading Furniture Trade Fair
- Unique trade fair concept
- Brands & furniture for every living area
- All price ranges & sales formats
- 60 % of international exhibitors from over 40 countries
- Over 40 % of international professional visitors from over 60 nations
- 17 halls and 85,000 square metres in Messezentrum Bad Salzuflen
- Free services: admission, parking, WLAN, catering in the trade fair restaurants, shuttle service between the halls.
- Access for trade visitors only.

Further information: www.mow.de

Press contact: Kaja Möller, Fon +49 40/36905290, Fax +49 40/36905291,
[email protected]. Or directly from Messe Ostwestfalen,
Fon +49 5222/9250-31, Fax +49 5222/9250-35, www.mow.de