The M.O.W. is geared towards efficient business: new product ranges, national and international exhibitors, short walking distances that free up time for what really matters and services. This principle will be further enhanced in 2026 – with an optimized walkabout circuit, new platforms and complementary services.

The M.O.W. brings European furniture business together at one place. Its unique successful concept stands for continuity, exhibitor quality and curated product ranges – focussing on the things that count for furniture trade: in line with the market, sales-orientated and relevant, spanning from entry-level to upper middle prices.

609 EXHIBITORS

50 NATIONS

All Sales Channels

From classical furniture trade and specialized trade to purchasing associations, large format stores, chain stores, young living, DIY stores, garden centres, self-service and discounts, specialists, studios, nonfood marketing companies, e-commerce, online trade, and project outfitting equipment.

85,000 SQM MARKET OVERVIEW

PERFECT FOR INSPIRATION, INFORMATION & INNOVATION

ESTABLISHED SUPPLIERS · SPECIALISTS · NEWCOMERS

All Relevant Living Areas

Upholstery, living, dining, sleeping, beds & mattresses, kitchen, bathroom, office, entrance hall, small pieces of furniture, accessories, outdoor living, contract & project markets as well as service providers.

New 2026

M.O.W. olé stands for Outdoor.Living.Event. and will feature its own dedicated platform in hall 21 and 22.1. Over 40 exhibitors will be present for the premiere.

M.O.W. Input – industry service providers and their solutions are assigned a central meeting point between hall 11 and 12.

Optimized Walkabout Circuit

The M.O.W. also prioritises short distances and efficient trade fair organisation. For 2026 the walkabout circuit over the trade fair area has been further optimized. A special focus has been put on the area from hall 20 to 23.

Optimally Assisted. Time For Working.

The M.O.W. also prioritises short distances, convenience and uncomplicated procedures for visitors and exhibitors regarding service – as those who feel at their ease can focus better on business.

FREE COMPLEMENTARY SERVICES:

ADMISSION · PARKING · WLAN · CATERING · SHUTTLE BETWEEN THE HALLS

From breakfast buffet and Westphalian cuisine in the trade restaurants up to classical charcoal-grilled bratwurst and a rotating selection of food trucks: the M.O.W. provides a wide range of dining options – including vegan choices.

ADDITIONAL FREE SHUTTLE

M.O.W. BAD SALZUFLEN ↔ AREA30 LÖHNE

FROM SUNDAY TO WEDNESDAY

For the first time in 2026 combined shuttle service: M.O.W. in Bad Salzuflen and area30 in Löhne. This brings the living and kitchen sectors closer together. With more than 700 companies involved, these two partners form a powerful hub for the furnishing industry in East Westphalia.

Networking Is Part Of Business

M.O.W. TRADE FAIR PARTY

TUESDAY, SEPTEMBER 22, 2026

from 6 p.m. to 11 p.m. | BETWEEN HALL 19 AND 20

SPONSORED BY MAZING & SALITOS

A strictly B2B-trade fair. Decision-makers amongst peers.

The M.O.W. is exclusively open to trade visitors. Buyers and decision-makers meet manufacturers, brands and specialists from Europe and beyond.

TIME FOR PRODUCT RANGES.

TIME FOR CONVERSATIONS.

TIME FOR DECISIONS.

M.O.W. managing director Bernd Schäfermeier: „This trade fair can ensure dynamics – trade fairs can drive momentum. This M.O.W. brings this industry together and creates space for all what accounts for success: personal relations, exchange and collaborative acting. We should not wait for the politicians to act but let’s shape the future of our industry together.“

Gaining An Overview. Recognizing Opportunities

Anyone wanting to remain well informed, to discover new product ranges and make the right decisions for their business should set aside these five days for the trade fair in Bad Salzuflen. After all, gaining a clear perspective happens where you can see the market, meet people and engage in conversation.

Register on-line now and save time at the entry: www.mow.de

Further information: www.mow.de

Press contact: Kaja Möller, Fon 040/36905290, [email protected].

Or directly from Messe Ostwestfalen, Fon 05222/9250-31, www.mow.de.